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There is an iPhone app for everything – even religion now.

Production house, Balaji Telefilms, has launched its first iPhone application named ‘Ganesha Stories’ under its New Media initiative.

The Ganesha iPhone application allows consumers to have access to the Elephant God on the move. Aartis and stories revolving around Lord Ganesha are available at the click of a button featuring famous names in playback singing.

Balaji Telefilms Ltd. – New Media division was set up to expand and capitalize on its creative and production facilities to cover the mobile and internet space. The division is poised for a significant play on the 3G platforms in the future.

Ekta Kapoor, Joint Managing director, Balaji Telefilms Ltd said, “Mobile Entertainment is a growth area for us. We are focusing on creating content for Mobile Phones. Delivering top quality mobile entertainment is becoming possible with improved phones like iPhone and better networks.”

Uday Sodhi, CEO, Balaji Telefilms Ltd. – New Media said, “The Mobile VAS industry offers significant opportunity to offer innovative, interactive & original content to the consumers across platforms. Taking our efforts in the mobile space forward we have now begun to roll out a range of applications for the iPhone market, ‘Ganesha Stories’ being the first. We are confident that our story telling ability combined with creative use of technology will bring a joyful experience to the consumer.”

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Telecom majors Tata Teleservices and Reliance Communications on Wednesday announced the launch of a SMS-based email service across their networks in the country to generate more revenues from Value Added Services.

Both the operators are launching the service in alliance with iseemedia, a Canadian software development company, on both GSM and CDMA platforms.

‘Push 4 All Mail’ by TTSL will help for Tata Indicom and Tata Docomo customers access Gmail, Hotmail or Yahoo emails on any type of handset through short messaging services, TTSL said in a statement.

It would eliminate the need for expensive data plans or high-end phones to receive emails and rich attachments and clients would not have to worry about device capability.

“This is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW-enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS,” TTSL AVP (VAS – New Products Development) Zubin Dubash said. TTSL users would be charged Rs 15 per month and 50 paise for every SMS sent.

RCom will offer the email service to its prepaid and postpaid users at a subscription fee of Rs 30 and a usage tariff of 50 paise per SMS sent. “iseemedia receives a percentage of revenue from every user transaction,” RCom said in a separate statement.

“We believe our push email service can deliversubstantial revenue upside over the years to RCom,” RCom Head (VAS) Krishna Durbha said.

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