There is an iPhone app for everything – even religion now.
Production house, Balaji Telefilms, has launched its first iPhone application named ‘Ganesha Stories’ under its New Media initiative.
The Ganesha iPhone application allows consumers to have access to the Elephant God on the move. Aartis and stories revolving around Lord Ganesha are available at the click of a button featuring famous names in playback singing.
Balaji Telefilms Ltd. – New Media division was set up to expand and capitalize on its creative and production facilities to cover the mobile and internet space. The division is poised for a significant play on the 3G platforms in the future.
Ekta Kapoor, Joint Managing director, Balaji Telefilms Ltd said, “Mobile Entertainment is a growth area for us. We are focusing on creating content for Mobile Phones. Delivering top quality mobile entertainment is becoming possible with improved phones like iPhone and better networks.”
Uday Sodhi, CEO, Balaji Telefilms Ltd. – New Media said, “The Mobile VAS industry offers significant opportunity to offer innovative, interactive & original content to the consumers across platforms. Taking our efforts in the mobile space forward we have now begun to roll out a range of applications for the iPhone market, ‘Ganesha Stories’ being the first. We are confident that our story telling ability combined with creative use of technology will bring a joyful experience to the consumer.”
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